SOFT

I collaborated with the my great friends at JFormento on another project for Tom Dixon Studio, this time on a CGI motion film for the launch of the SOFT lighting series.

The project explored a more refined way of presenting the making process, introducing a subtle sense of “manufacturing romance” as a narrative layer while keeping the visuals precise, controlled, and almost choreographed as the TPU layer is applied around the steel frame.

The film supported the broader launch across Milan Design Week, 3 Days of Design in Copenhagen, and across both digital and experiential platforms.