Lodes | MAP

I collaborated with the team at JFormento on a CGI film for Lodes, focused on bringing the MAP system to life.

Working side by side with the studio, we developed a film that not only showcases the sleek, clean design of MAP, but also translates its unique features and scalable possibilities.

Our approach was to express this flexibility through a series of refined visual moments, where rhythm, tension, and materiality guide the narrative. A study of how design can be both engineered and expressive, balancing performance and aesthetics.